Agents’ Mutual has entered into a co-operation agreement with Citylets, an independent specialist lettings website for Scotland.
In a variation of Agents’ Mutual’s “one other portal rule”, Scottish letting agents will be able to list on Citylets plus OnTheMarket and one other competing portal – for example, either Rightmove, or Zoopla or another Scottish portal, such as LettingWeb.
The arrangement will allow Scottish agents to continue using Citylets, which is seen as a non-competing portal.
Agents’ Mutual said that the deal will ensure that “Scottish letting agents can benefit from a national and local portals combination which provides sustainable alternatives to the current UK portals – which include Rightmove and Zoopla”.
Agents’ Mutual has been garnering support in Scotland where supporters include Rettie & Co, CKD Galbraith, Corum, Clyde Property, GSPC and Scottish Property Centres.
Citylets, launched in 1999, said it will collaborate with Agents’ Mutual on sales, marketing, technology and business development.
Ian Springett, chief executive of Agents’ Mutual, said: “We are very pleased to be working with Citylets to offer our respective members the opportunity to market their properties on the ideal combination of portals, giving them locally-focused marketing power and UK-wide reach.
“We share the aim of providing for competition in the UK property portal market, a fact underpinned by Citylets’ proven commitment to independence and the Agents’ Mutual constitution under which the agents listing on the portal control it on a one-member, one-vote basis.”
Thomas Ashdown, founder and managing director of Citylets, said: “Citylets identifies with the ambitions of Agents’ Mutual and we recognise the conditions which have precipitated this industry reaction – namely the rapid constriction of portal choice for local agents in recent years.
“We confidently welcome their emergence in Scotland and are happy to add our support.”